The AI department for businesses that can't afford one.
I'm Christian Smith — manufacturing engineer, software builder, and the person behind MoreSimple. I've spent my career building systems that make complex operations run smoother. Now I'm bringing those tools to small businesses.
The story
I've been building software systems professionally for years — including at a tech company valued at over $200M, where I helped build the software powering their platform. I've built a PLM tool used by an entire company, a CRM for a gym franchise, and a supply chain platform from scratch.
What I kept seeing: the same tools and automation capabilities that large companies take for granted are completely out of reach for small businesses. Not because the technology doesn't exist — it does. It's just never been packaged in a way that a dental practice or a roofing company can actually use.
The AI moment changed that. What used to require a team of engineers can now be deployed as autonomous agents in days. I've seen what these systems can do inside a $200M company. I want to bring that infrastructure to businesses that can't afford a tech team — but desperately need one.
“We don't replace your team. We make them 10x more effective.”
Tech Industry
Senior Manufacturing Engineer at one of the most innovative building autonomy companies in the world. Built internal PLM, QMS, and ERP systems used by the full engineering team.
Tarifyx
Founded and built Tarifyx — a supply chain and logistics platform that helps companies understand where to manufacture and at what cost. Connects buyers with global suppliers.
Gym CRM
Built a custom CRM for an F45 franchise gym — member management, billing, and retention automation. Proven ability to build software that real businesses actually use.
Manufacturing Engineering Background
Deep roots in manufacturing systems thinking. Understands workflow optimization, process design, and what it means to build systems that work in the real world.
How we work
Our philosophy, in plain English.
We don't replace your team.
AI should make your people more powerful — not make them afraid for their jobs. Every system we build amplifies what your team already does well.
We build, not consult.
We don't hand you a report and wish you luck. We build the actual system, integrate it with your tools, train your team, and make sure it works.
Clarity before commitment.
Our AI Audit exists for one reason: to tell you honestly whether AI will move the needle for your business before you spend a dollar on implementation.
Small business is our focus.
We're not here to serve Fortune 500 companies. We're here to give small businesses the automation that used to cost millions — packaged for the way you actually operate.
Engineers, not account managers.
When you work with MoreSimple, you work directly with the people building your systems. No layers. No handoffs. We work with clients across the country and we're invested in your results — not just your contract.
Let's see what AI can do for your business
30 minutes. No pitch. Just an honest conversation about where automation can help.
Book a Free Discovery Call